June 21st, Ju-Ju-Be and Tokidoki held a special event at B.Candy in Corona Del Mar, California. The event showcased a limited edition print, Donutella’s Sweet Shop. The print is very light pink and has a whimsical feel of unicorns, rainbows, ponies and my personal favorite…doughnuts. I am absolutely obsessed with anything and everything doughnut right now.
This is JuJuBe’s second collaboration with Tokidoki. Within a day of this line being released online, all the bags sold out. The craze did not stop online. Before 7am this morning, people began lining up outside the candy shop and by 10am when the event began, there was line wrapped around the building.
It was SO much fun meeting Donutella herself and taking photos with her. There were also the CUTEST mini-cupcakes and cookies with the limited edition print on them.
Sadly by the time I decided I wanted a backpack, but alas they were all sold out, but I did snag a pair of doughnut ears which you will see soon. One of my FAVE parts of this event was the installation of the Tokidoki x Ju-Ju-Be Donutella print wall that you see when driving on PCH. Its AMAZING and totally worth stopping for to snap a picture or better yet a selfie.
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Thanks for visiting and so so happy you like Donutella’s Sweet Shop wall!